Privacy Policy

Who We Are

This Privacy Policy explains how Alessio Laratta sole proprietorship, operating alethom.com, collects, uses, and protects your personal data when you visit the Site or make a purchase. We act as the Data Controller for the personal data described below.

This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and applicable Italian data protection law, as well as general international privacy practices for users outside the EU.

What Information We Collect

a) Information you provide directly:

  • Name and email address (at checkout or newsletter sign-up);

  • Billing information (processed by Stripe — we do not store full payment card details ourselves);

  • Any information you send us via contact forms or email.

b) Information collected automatically:

  • IP address, browser type, device type, and operating system;

  • Pages visited, time spent on Site, referring URLs;

  • Cookies and similar tracking technologies (see Section 2.6).

Legal Basis for Processing (GDPR Art. 6)

We process your personal data based on:

  • Contract performance — to process your order and deliver Products;

  • Consent — for email marketing/newsletter communications, which you may withdraw at any time;

  • Legitimate interest — to maintain Site security, prevent fraud, and improve our Products and services;

  • Legal obligation — to comply with tax, accounting, and consumer-protection laws.

How We Use Your Information

We use your data to:

  • Process and fulfill your purchase and deliver digital Products;

  • Send transactional emails (order confirmation, download links, receipts);

  • Send marketing emails about new presets, offers, and updates — only if you opted in, and you can unsubscribe at any time via the link in every email;

  • Improve our Site, Products, and customer support;

  • Comply with legal and tax obligations.

We do not sell or rent your personal data to third parties.

Payment Processing

Payments are processed by Stripe. When you make a purchase, your payment details are submitted directly to Stripe and are subject to Stripe's own Privacy Policy (https://stripe.com/privacy). We do not store your full credit card number on our servers.

Cookies

The Site uses cookies and similar technologies to:

  • Enable core Site functionality (cart, checkout);

  • Analyze traffic (e.g., Google Analytics, if used);

  • Remember your preferences.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect Site functionality. [If using a cookie consent banner, mention it here.]

Data Sharing

We may share your data with:

  • Stripe (payment processing);

  • Email marketing platform (e.g., Mailchimp/ConvertKit/etc. — specify the one you use), for sending newsletters and download links;

  • Hosting and website infrastructure providers necessary to operate the Site;

  • Authorities, where required by law.

We require all third-party processors to handle your data securely and in compliance with applicable data protection law.

International Data Transfers

Some of our service providers (e.g., Stripe) may process data outside the European Economic Area (EEA), including in the United States. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) as required under GDPR.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements (typically [10 years for invoices, per Italian tax law]). You may request earlier deletion subject to our legal retention obligations.

Your Rights (GDPR)

If you are located in the EU/EEA, you have the right to:

  • Access the personal data we hold about you;

  • Request correction of inaccurate data;

  • Request deletion of your data ("right to be forgotten"), subject to legal retention requirements;

  • Object to or restrict certain processing;

  • Request data portability;

  • Withdraw consent at any time (for marketing communications);

  • Lodge a complaint with your local Data Protection Authority (in Italy: Garante per la Protezione dei Dati Personali, www.garanteprivacy.it).

If you are located outside the EU, similar rights may apply depending on your local law (e.g., CCPA for California residents).

To exercise any of these rights, contact us at: [your support/privacy email]

Data Security

We implement reasonable technical and organizational measures (such as SSL encryption at checkout, via Stripe) to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Minors

The Site is not intended for individuals under the age of 16 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date. We encourage you to review this page periodically.

Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to alessio.laratta@alethom.com.

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